Swiftmoney, a short term loan provider which operates from Bolton, Lancashire, recently updated their website to make it easier for everyone to use their website. The owners of the financial institution told the press that the design of their old website was too outdated and many of their existing users complained about the usability features that were too complicated. Bearing in mind the user inputs, the developers working with the lending agency in Bolton decided to give a major facelift to the website.
According to one of the developers from the project team of Swiftmoney, they have incorporated many new and advanced features in the website. He said that they have added forms and many other features to make the website more user-friendly than ever before.
“We have integrated Google Maps on the website so that people can easily find the Swift Money website. In addition to that, the revamped website is now Norton secured, which means anyone visiting or using the website would not have to worry about privacy or security breach issues”, said the developer during the launch of the new business websites.
“For us, the challenge was to make it more user-friendly and we carefully analysed user behaviour on our previous website. We noticed that many people looking for short-term loans, instant loans and payday loans do not want to read chunks of text, rather they want to test their eligibility and apply for a loan without any delay. For this reason, we have made certain changes in the site architecture and users can now find the loan application form right at the top”, the developer added.
According to the CEO and managing director of https://swiftmoney.com, or Swift Money Ltd, the main aim of the developers was to make the customer journey from beginning to end hassle-free and smooth. He said at the press conference arranged right after the launch that their ultimate goal is to make the lives of their users as hassle-free as possible.
“We strive to make the website user-friendly since it’s a part of our core business ethics to work toward the betterment of lives of middle and low-income group people”, he maintained.
About the Company
Swiftmoney is a Bolton, UK based lending agency.
To know more, visit https://swiftmoney.com/
Media Contact
Company Name: Swift Money Ltd
Contact Person: Media Relations
Email: mark.scott@swiftmoney.com
Phone: 0800 567 7444
Country: United Kingdom
Website: https://swiftmoney.com/