After the market layout of Air Refreshing in China is growing smooth and steady, iPeson is ready for entering the Indian market in order to accelerate global arrangement. On February 2ed, 2018, the iPeson press conference was held in TaunusTurm of Frankfurt, Germany. Carl, the vice president of iPeson headquarters, with other executives, attended this conference, and had confirmed this decision. “Where there is the haze or air pollution, there is iPeson,” Mr. Carl said.
iPeson Office Chief Annika Herr chaired the press conference. First of all, she shared the achievements that iPeson had obtained worldwide with media. Then the vice president of iPeson headquarters Mr. Carl gave a brief introduction about the reason why iPeson extended the global market to India as well as their preparation for Indian market environment. In the question-and-answer session given to the media, Carl expressed strong self-confidence when asked if iPeson’s development in India would be as smooth as that in China. Now, let’s look at the reports from the press conference.
iPeson Office Chief Annika Herr
Why is iPeson in urgent need of opening Indian market?
iPeson has been committed in international environmental protection and the field of Air Refreshing. With thousands of families in Germany, it has ever witnessed Ruhr and Leipzig Industrial Bases’ transformation from heavy industrialization to ecologicalization, having a deep understanding of air pollution’s severe impact on family. iPeson has never stopped its effort in reducing air pollution worldwide, becoming the representation of Air Refreshing System in Germany and even in the whole euro area. As the international communication and cooperation is increasingly frequent and close, iPeson embarked on implementing its globalization strategy from Europe, North America to East Asia, South Asia and even the Middle East.
The air pollution control should necessarily include two air-pollution-stricken countries – China and India. However, with iPeson’s position in Chinese environmental protection and Air Refreshing System being well-established, it is imperative for iPeson to open Indian market so as to accelerate its layout in global environmental protection.
iPeson’s Global Development and Achievements in Recent Years
From the 3N full effect composite filter which can exactly filtrate PM0.003 to the natural air shaping technology which manages to simulate forest micro-ecology, from air purifier to Air Refreshing System and to intelligent air whole house detecting system, iPeson works as the leader of air purification industry with several reforms and innovations. It has established comprehensive indoor environment improvement system and won professional and patent technologies of the health and environment protection in many countries and its achievements has received the recognition of many governments and international environmental organizations.
As the air quality in European and American area is gradually improved, China and India’s air pollution is of the greatest concern in iPeson’s global layout. Taking the opportunity of Sino-German environmental cooperation, iPeson has gradually cut a figure in Chinese market. Nowadays, iPeson’s influence in Chinese market is constantly growing for its service network radiates more than one hundred cities and regions in China and both its service object and sales volume take the leading role in Chinese market.
Whether iPeson’s layout in India will be as smooth as that in China?
Mr. Carl, the vice president of iPeson headquarters, said that iPeson’s Indian market development was not seized by a whim. According to the World Health Organization’s statistics, it is estimated that there were 1.5 million people dying from air pollution in 2012. In accordance to World Health Statistics in 2016, about 7 million people in the world died from indoor and outdoor air pollution in 2012, accounting for 11.6% of the death toll that year. According to the statistics published by India’s Central Pollution Control Board in 2010, there were 180 cities in India whose number of carcinogenic particles in PM 2.5 was higher than the health standard stipulated by the WHO.
It is fortunate that Indian government has not ignored the problem of air pollution. In recent years, Indian government has unveiled a series of measures to control air pollution caused by fuel, transportation, plants and waste incineration. In order to control air quality, Indian Central Government introduced a graded air pollution response prevention and control plan in early 2017. The only regret may be the over-slow process.
There is a big problem in terms of Indian people’s degree of importance attached to air pollution. With regard to this point, iPeson has ever investigated the demand for air purification in India. As the city suffering from the most serious air pollution, New Delhi has the largest population in purchasing air cleaner and it is also the city with the fastest purchasing growth rate. The quarter-on-quarter growth of Flipkart, an Indian e-commerce, is 400% from July to November in 2015, while the number of air purifiers which Snapdeal sold online increased by five times in the same period last year.
In conclusion, either from the overall air quality, Indian government’s policy or the demand of the common people, the development of air cleaning facility is promising in India.
What kind of research and preparation has been made by iPeson on Indian air pollution?
The air pollution control in India cannot succeed overnight. Even Germany took decades to reduce the air pollution. However, the indoor air pollution control cannot afford waiting. In India, tobacco is highly prevalent, having become the main pollution source of indoor air pollution second to the stove lampblack. Using the air cleaner the same as the early indoor air treatment in China cannot thoroughly improve the indoor air quality because the noxious substance which the air cleaner can deal with is limited and the problem of indoor oxygen supply cannot be solved. The only solution to this problem is to use the professional ventilating and purifying equipment – Air Refreshing System.
What differs from China is that the primary source of outdoor air pollution in India is the burning of solid bio-fuels. Therefore, besides the weak solid particulate matters like PM2.5 and PM10, the major components of air pollution also include sulfur dioxide, hydrocarbon and other chemical gases.
Therefore, on the bases of China’s Air Refreshing System, iPeson adds a filter unit which can deal with outdoor harmful gases. Not only can it intercept outdoor particle matters, harmful gases, virus and bacteria, but also can expel noxious indoor substances like second-smoke and bacteria, supplementing fresh and comfortable clean air in real time.
In terms of the machine quality, combining with the climate environment in India, iPeson applies the German UD technology to the whole machine, ensuring the Air Refreshing System’s durability. In addition, iPeson creatively applied the Korlibe technology to the Air Refreshing field, which drives Air Refreshing System into the age of artificial intelligence: it established clear indicators with multiple dimensions for high quality air and can automatically turn on targeted optimization under any circumstance of unqualified index until the environment entirely adapts to modern quality life.
Just as the theme of World Environment Day in 2017 said “Connecting People with Nature”, the “People” are not restricted to the people in one country or region but all the people on earth. This is what iPeson is practicing.
Media Contact
Company Name: IPeson Reinigung GmbH
Contact Person: Annika Herr
Email: service@ipeson.com
Country: Germany
Website: http://www.ipeson.com