Recently, the renowned time-honored British home appliance brand IAM announced its foray into Chinese market. Within the region, the company will establish a high-end smart home ecosystem based on cutting-edge technology, excellent taste and great innovation. IAM has also achieved its first strategic partnership with JD.com, planning to develop in-depth interconnections in the fields of e-commerce, product customization, brand communication, etc. In the future, IAM will continue to expand its list of partners in China.
Inheriting the Connotation of “Technology + Entry Lux”, Committed to Chinese Market
As one of the most valuable home appliance brands in Europe, IAM has always been the world leader in the field of air purifiers, and has been highly acclaimed for its unique route of “technology + entry lux”. IAM’s foray into China market this time is owing to the fact that Chinese business has grown into a key component of its global layout.
Faced with the Chinese market of huge potential, IAM took the lead in introducing 800 line of air purifiers, its hit products, to Chinese market, which filled in the market gap for entry lux air purifiers in China for the first time. In the future, AM will gradually open up Chinese market segments for air purifiers including home, office and children with its extensive experience worldwide.
Aligning with Local E-commerce Giants and Aiming at “Internet+”
IAM has established a long-term and solid partnership with JD.com, which is its first Chinese strategic partner as well as and one of the largest e-commerce platforms in China. After its flagship store and flagship air purifiers launched at JD.com, IAM achieved remarkable sales volume and degree of praise which have kept far ahead of those of similar brands.
While IAM’s air purifiers sell well in major shopping malls across Europe, the e-commerce culture of Chinese market is widely different from that of Europe. In the future, IAM will continue to formulate localized market strategies based on the specific e-commerce environment in China and work together with partners to accurately target consumer needs and promote the full integration of home appliance business and Internet.
Originating from the UK and Standing out for Technological Ingenuity
IAM is affiliated to International Allied Management Group Co. Ltd. and was founded in London, the UK. Pioneering the integration of cutting-edge technology and elegant life, IAM has established a unique entry-lux home appliance brand in Europe and expanded its business to other places of the world.
With a strong internationalized product design and R&D team and 3 design and R&D centers across the world, IAM has maintained in-depth cooperation with 18 professional R&D institutions, and exchanges ideas with more than 200 renowned designers worldwide. IAM has also accumulated a large quantity of superior supply chain resources around the world, and established strong partnership with major department store chains in the UK and Europe to create high-quality lifestyle that integrates technology and elegance for consumers.
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Company Name: International Allied Management Group Co.Ltd.
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Country: United Kingdom
Website: http://www.iam-tech.uk/