Tea, like a steady, introverted and reserved hermit with charming temperament that inspires people like a spring breeze, originates from the mysterious orient five thousand years ago. Tea has accompanied Chinese people for more than two thousand years, during which it always plays an indispensable role in Chinese people’s life as a conformity to inner desire and a regression to the spiritual world. In the world of tea, the majority prefers Pu’er Tea. With a long history, Pu’er Tea is famous for the sweet aftertaste with effects of blood lipid reduction, weight loss, stomach warming-up, alcoholic effect dispelling and detoxification. Among Pu’er Tea in China, there exists a tea aristocrat that pursues for the extreme art, dignity and sense of quality, Jiuyuntengxiang, whose tea leaves originate from Mount Nannuo, Menghai, Yunnan, China where Pu’er Tea Culture and history of vicissitudes accumulate. In view of appearance of Jiuyuntengxiang, the color is oily dark green with bright essence and tea soup. The mellow tea aroma and persistent aftertaste have made it known at home and abroad.
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Jiuyuntengxiang drives and leads the vane of industrial development with technical innovation and brand innovation, which makes it unique in the variable market demands. It owns the unique revolutionary innovative technique, natural sunlight technique for Pu’er Tea. During the production process, tea leaves in the nature deserve the most respect and artificial intervention should be reduced to the minimum from each original tea leave to the finished tea products. It is only necessary to dry the newly-collected tea leaves by natural sunlight and suppress the tea leaves into tea cakes by traditional stone mold in the most ancient way. This technique not only opens the new trend of natural and healthy drying by pure sunlight but has also been awarded several national “Technical Innovative Awards” of China and the gold prize of World Tea Union. The unique tea-making process, high-quality products, unanimous industrial identification and high recognition of consumers jointly lay the leading position and quality totem of Jiuyuntengxiang. The technique shines the persistent historical glory of Pu’er Tea and reflects the brilliant life art. For each taste of Jiuyuntengxiang, there is just a sweet relationship between original tea leaves and the sun and a pure tea leave from the nature during the whole manufacturing process. Such Pu’er Tea satisfies the need for ongoing health quality upgrading and makes tea drinking safer and relaxing. Consumers who cannot drink tea for stomach problems, or need to lose weight healthily, or need skin care can simultaneously enjoy the Pu’er Tea that is safe and relaxing for health and nature. With multiple functions, this kind of tea can actually realize the prospect of “making good tea for the people”.
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In the recent five years, Jiuyuntengxiang keeps accelerating the ecological layout of brand strategy. As shown by the financial reports from the first half of 2016 to now, the group performance keeps showing the high-growth trend and the company has entered the high-speed developing stage and started to devote to improving the brand internationalization. On May 26, “2018 International Forum on Chinese Brand Responsibility and Innovative Development” hosted by International Cooperation Chamber of Commerce of Private Economy of China and Brand China Strategic Planning Institute and sponsored by Beijing Branch of Xinhua News Agency was held in Beijing where Jiuyuntengxiang received great attention and high recognition and was selected into 2018 Chinese Brand Blue Book along with Shell (China, Haier, Microsoft (China), Panasonic (China), “Kweichow Moutai” and other internationally-famous brands. On June 21 in Eastern Time of the United States, the brand publicity film of Jiuyuntengxiang with the traditional concepts of Beijing Opera and a large number of oriental elements appeared on the NASDAQ screen at Times Square in New York witnessed by the mass where Chinese tea is publicly represented globally in the form of calling Wanwan back home early with the Chinese spirits of global harmony and unity, which unveils the unprecedentedly largest image exhibition of Chinese brand and product. It is also the second excellent appearance of publicity film of Jiuyuntengxiang at a global commerce and finance center after the first playing at mainland China as well as an important step further towards the international platform after Jiuyuntengxiang rented NASA satellite monitoring to deploy at the tea mountains in Yunan, China at a high price last year. When Jiuyuntengxiang is further expanding the overseas market, it has also been highly recognized by the overseas market as it is selected as the only tea sponsor for 2018 Russian World Cup. It highlights the brand force of excellent Chinese enterprises while it shares the cultural charm of Chinese tea with the world.
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The refinement of each tea-making processing step and quality of Jiuyuntengxiang originates from its respect and cherish for consumers as well as its high confidence. It never compromise due to limits of money and time. It always insists on the initial intention and pursues for the best quality even regardless of its own interests.
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Country: China
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