On 3rd, July, 2018 local time, Sichuan Gourmet Tour Promotion Day was launched in Hot Space in International City, Dubai. The campaign showcased Sichuan in multiple activites for local officials and citizens in Dubai to experience the food and the charm of Sichuan, to learn the essence of Sichuan Gourmet Tour.
Mr. Zhao Xiangjun, Attaché of Consulate General of China in Dubai, Madam Gao Xiuhuan, first representative of Asian market of Sharjah Commerce & Tourism Development Authority and Mr. Hu Bin, Secretary of Party Organization and Associate Director of Sichuan Provincial Tourism Development Committee addressed the campaign, giving their best expectation to the bilateral tourism between China and UAE. Mr. Hu Bin also awarded the title of“Sichuan Gourmet Tour Cooperative Restaurant”to Hot Space. The climax of the campaign came in when lucky draw winners were announced, with three return tickets between Dubai and Chengdu provided by Sichuan Airline.
The campaign also included Sichuan Flavor Snack Tasting, in which Ciba (sticky rice balls with brown sugar), cold noodle, Eight Precious Soup with Snow Fungus, Kung Pao Prawn, sweet bean curd and icy jelly with sweet fermented rice and other 5 snacks were introduced to guests. The venue also displayed pictures full of Sichuan elements and fablous Sichuan “face-changing”opera show, winning rounds of applause from the audience.
As Sichuan Gourmet Tour Promotion Day continues, more international industry insiders get to know Sichuan food culture. Sichuan has gradually become a popular travel destination, attracting an increasing number of tourists to visit.
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Company Name: Chengdu Culture & Tourism Development Group
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Country: China
Website: http://panda.tsichuan.com/
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