In 2015, the Voice of China made Zhang Lei a popular Chinese singer after he performed a Chinese folk song “Nan Shan Nan”. Zhang then performed Nan Shan Nan in many commercial performances. But such action aroused the discontent of the original composer of this song, Mr. Ma, who then defended his copyrights on Chinese social media Weibo: “Zhang made at least two or more commercial shows and publicity on different occasions with Nan Shan Nan as the main selling point, without my approval or any licensing agreement.”
Likewise, a lawyer’s letter from the original composer Wanting has been sent to Li Daimo after he sang “You Exist in My Song” in the first season of the Voice of China. In fact, similar kind of copyright disputes has emerged one after another.
Ecological Roles are Not Equal, the Traditional Centralised Development Model of the Content Industry is Questioned
First of all, in the classical Internet media, creators have been unable to do the copyright confirmation. Even if the copyright protection is obtained on a certain platform, the plagiarism on other platforms is still common.
Secondly, in the centralized platform the data is not owned by the user, so the user can not specify the right to use and access. It is precisely because the control of data is not clear, that is, the ownership and use rights of data are not clear, resulting in uneven distribution of interests among producers, organisers, consumers and communicators, the real creators have insufficient incentives to create original content and therefore there is less and less original content in the social media such as Weibo, WeChat Moment, and Post Bar.
In addition, due to the proliferation of content plagiarism and the lack of trace to follow data, not only users cannot get good experience, the original creators also do not have enough bargaining power against the giant platform (the only beneficiary who makes money from traffic). The entire content production process is in a long period of vicious cycle.
Therefore, IP infringement and piracy, personal privacy leakage, and imbalance of the income economic model have all been the shackles of the development of the content industry. In the overall supply chain, users and creators converge on a centralized platform. The three have long been a deformed ecology, and the centralized development model of industrial tradition has also been questioned by many parties.
The Trend of the Times: DACC Reshaping Content Industry Structure by Using Blockchain Technology
In recent years, the blockchain technology derived from Bitcoin has become the most dazzling theme in the field of entrepreneurship by virtue of its decentralized, transparent, open and tamper-resistant features.
Some people might say that “it is mere a change of public pursuit from sharing economy to the blockchain, after the upsurge what left is trivial.” But after a rational scrutiny, you will find that the blockchain is not an upsurge but a trend. The upsurge will stop one day, but the trend is irreversible. Breaking the monopoly of the giant platform allows the creators to get the benefits they deserve and the users to experience the essence. This is the trend of the times.
Based on this, DACC, the world’s first content-based blockchain that features identity and access management (IAM) at the infrastructure level, emerged. Its core value is to enable content creators to get more benefits, thereby inspiring content creators to produce more high-quality content.
In terms of data rights management, users can manage their own data rights and determine who can access. Copyright information with a timeline clarifies the IAM usage rights, access rights and ownership of the content. And the ownership and access rights of the IAM-based data file system are a core part of DACC infrastructure: through the transactional processing of access to data permissions, the permission data are chained to enable business Token of the transaction process, thereby bringing content creators and consumers real value. Furthermore, it solves the problem of unclear ownership and abuse of user data, relational data and content data in the digital media industry, and eliminates the long-standing criticism of the abuse of user data to push advertisements and leakage of user data by the centralised platform.
Through the rights management, DACC enables creators to receive rewards through high-quality content, and consumers can also get rewards by providing ratings and reviews. Consumers can purchase audio-visual products directly from the original creator, and the entire process of consumption is transparent with traces in every link.
Taking audio creation as an example, every musician in the blockchain is unique in terms of copyright management. The system allows users to manage their own ID identity and access rights through IAM permission mapping, so that the issue of copyright infringement is eliminated from the root cause.
Based on this business model, DACC has laid out three products: a decentralized rights management file system, a decentralized content chain, and a bottom public chain. On the developer side, DACC will provide standard templates and development frameworks for content producers and creators, as well as management toolkits for developers to lower the overall participation threshold.
Finely Crafted DACC is Ready to Sail
What’s more worth mentioning is that, DACC is so determined to change the status quo of the content industry that it has already set up DACC labs in its early stage to create DApp applications, which is equivalent to demonstrating to the participants how to design a new content community platform. In addition, the overall layout of the project will be built with a multi-dimensional ecology. The executive side will start from the multimedia industry and then unfoldd systematically in a planned way.
In terms of the team background, the founder of DACC, Sky, is not only a top student graduated from Tsinghua University and MIT, but also a co-founder of the blockchain community “three o’clock”. While immersing himself in the field of content industry for many years, he also has in-depth research on blockchain technology. This time, before making the decision to enter the field of blockchain as a partner of the DACC fund, Sky spent two full month thinking about it. In his view, if the Internet is to solve the problem of information interconnection, the blockchain will eliminate the untrusted exchange of information and fill the gap of value connection. The blockchain is no longer a mere technology, but stimulates productivity through the transformation of production relations. What DACC needs to do is to use content industry as a breakthrough to make content and creators get more benefits, thus motivating content creators to produce better content.
Under the current situation, the development of blockchain is the second generation of the Internet revolution, and the purpose is to completely break the oligopoly and to bring the entrepreneurship back. The future is only meaningful if it links with the economic entities and empowers the industry.
Through global roadshows and expansions, DACC now has a fairly large overseas community base and its DApp labs are constantly exploring newtechnology. With the strong Internet effect of the blockchain, the future of DACC being a killer application in the market is just around the corner.
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