Recently, the 2018 Italian Pioneer Cosmetic Campaign for the Ideal Life in Tmall has successfully concluded, and KIKO MILANO, Italy’s top cosmetics brand represented by Ocean Antelope International, sold more than 60,000 pieces during the event, which became the Top 1 brand and has set a new record for International Cosmetic in Tmall Global.
Ocean Antelope International is an independent brand of the first e-commerce based company to IPO in China, Yujiahui Co., Ltd. (hereinafter referred to as Yujiahui), focusing on providing a complete set of solutions for excellent international brands to enter the Chinese market. In addition to KIKO, Ocean Antelope International also manages 5 internationally renowned brands, namely Leaders, Dr.Ci:Labo and OGX, KIKO, and Lumene.
Italian Leading Cosmetic Sales Top 1
The Italian Pioneer Cosmetic Campaign was held from July 20th to 23th, with dozens of Italian cosmetic brands participating including KIKO. Established in 1997, KIKO produces and sells more than 1600 SKUs ranging from professional cosmetics, skin care products and advanced cosmetic accessories, and is also rapidly gaining popularity all over the world with its professional quality and value for money pricing. So far, KIKO has opened more than 1000 branched in more than 20 countries.
KIKO not only achieved the top 1 in sales, but also was presented wonderfully during the event. KIKO adopts the integration of online and offline. In terms of online, Ocean Antelope International launched the “Milan Fashion, Grand Opening” event. In terms of offline, KIKO combined “Cosmetics Show” with “new retail” to customize a series of wonderful activities such as interactive make-up mirror, talent search store and cosmetics T stage show. Online marketing, together with offline new retail interactive experience, allows KIKO to attract attention at such a cosmetics campaign.
Attendees experiencing KIKO interactive make-up mirror in the Tmall Pioneer Cosmetics event
It is reported that KIKO is the No. 1 brand in sales volume of Italian cosmetics campaign in Tmall, setting a new record for international cosmetics in Tmall since its opening. KIKO sold more than 60,000 cosmetics products during the entire opening period, with a total number of 2598 million visitors.
The 2018 Italian Pioneer Cosmetic Campaign was jointly sponsored by Tmall Discovery, which explored the cutting-edge lifestyle in the form of Tmall’s Ideal Life Guide and discovered the world’s best products. Last year, Tmall Discovery and Tmall International ignited the trend of Ampoules in Spain. This year, they continued their campaign to find Italian pioneer cosmetics products, broke down the brand of European minor cosmetics products, explored the trend of makeup in Europe in 2018 and ignited the color cosmetics products in Europe.
As an ” outsider” who has entered the Chinese market for a month, KIKO stands out from many cosmetics brands, on the one hand, its product quality is recognized by the public, and on the other hand, it also benefits from the professional operation of operator Ocean Antelope International.
In July, Tmall Global KIKO Overseas Flagship Store Launched and acquired more than 230,000 followers
Ting Ting, Chairman of Yujiahui (Left), Mu Xiang, General Manager of Ocean Antelope International (Right) and Vivian, General Manager of KIKO Brand Asia Pacific (Center) were all present at the Tmall Italian Pioneer Cosmetic Campaign
In June this year, Ocean Antelope International signed a contract with KIKO to become its exclusive online partner in mainland China, operating and managing its online business and using its 12 – year experience in e-commerce operation, logistics and media to empower KIKO. The independent brand of Ocean Antelope International Department under Yujiahui opens its platform in the beauty industry, focusing on connecting excellent brands with Chinese consumers and providing a complete set of solutions for excellent brands to enter the Chinese market.
On July 20, China’s first and only official online shop-Tmall Global KIKO Overseas Flagship Store officially opened, 392 SKUs can be purchased in the flagship store, including 36 colours of the best selling KIKO Series 4 Lipstick, which are commonly short of supply. The establishment of the official store of KIKO quickly and effectively helps consumers avoid the risk of purchasing the unauthentic products, and also solves the problem of the ease of purchase. During the trial period, the store gained 230,000 fans.
In addition to KIKO, Ocean Antelope International manages Leaders, a famous Korean facial mask brand, Dr.Ci:Labo, the Japanese cosmeceutical makeup brand, OGX, the United States light luxury shampoo brand and many other international brands. Lumene, the top skincare product in Finland, which covers the market share of up to 40% in Finland will also be partnering with Ocean Antelope in the near future.
In the next five years, the goal of Ocean Antelope International is to connect 300 million core consumers and serving 50 million of them. Ocean Antelope International will continue to exert its efforts in helping more excellent brands to enter the Chinese market, embracing unlimited possibilities in the future.
Media Contact
Company Name: Yujiahui Co., Ltd
Contact Person: Sudy Wang
Email: Send Email
City: Changsha City
Country: China
Website: http://www.yujiahui.com/