From 9th-10th October 2018, the 2018 World Cultural Tourism Conference hosted by the Xi’an Municipal People’s Government, Shaanxi Tourism Development Committee, Ctrip Group, Xi’an Tourism Development Committee, Ctrip Group Government Resource Cooperation Department, Xi’An Chanba Ecological District Management Committee and Global Travel News will be held in the Chanba ecological district of Xi’an city.
With the theme of integrating ideas and building the future together with our peers, the conference will focus on the development of cultural tourism products, the road to the commercialization of homestays and characteristic towns, the application of new marketing and new scientific and technological means in destination scenic spots and the international development of tourism in Xi’An from multiple dimensions and perspectives. In addition, a series of carnival activities will be held during the event.
Since its establishment, Chanba ecological district in Xi’an, it has served as the venue of the conference and attaches great importance to the development of cultural tourism industry, strives to build its cultural tourism brand, actively builds the cultural tourism industry system featuring ecological culture, creative culture and leisure culture, and injects new vitality into regional economic development. The ecological district mainly supports the introduction of cultural and tourism enterprises, supports the development of cultural and tourism enterprises, supports the construction of cultural and creative industrial parks, rewards excellent cultural and tourism works encourages the introduction and cultivation of talents, and provides multi-channel financial support. The Xi’An Silk Road International Exhibition Center, the Eurasia Creative Design Park, the Xi’An Holiday Resort of Huaxia Cultural Tourism, Songcheng Chinese Ancient Sentiment, the World Garden Wedding Cultural Tourism Town, the Silk Road International Creative Dream Factory, the Xi’An Silk Road Cultural and Art Center and other key cultural tourism projects have been formed in the district, and the industrial structure has been gradually improved. At present, the cultural tourism industry in the ecological district shows new development potential by virtue of its beautiful ecological environment, gradually improved support system and superior geographical position.
1. A wide range of topics and the collision of industries cross over
The summit will last for two days. The content includes the opening ceremony of the World Cultural Tourism Conference Summit, the Xi’an World Tourism Fashion Capital Summit Forum, the World Cultural Tourism Conference Series Theme Forum (including infinite space – the trend of the cultural industry, the future has come – Millennium Generation Destination Marketing Strategy, along with the world – Xi’an tourism internationalization development), etc.
The conference will cover a wide range of topics, from IP, to destination brand marketing to digital marketing, to see how experts from population economics, tourism performance market, entertainment brand marketing crossover collision, can bring more fresh ideas to the development of tourism.
2. The biggest names in the travel industry have come together
Under the guidance of Xi’an Municipal Government and Ctrip Group, the conference is dedicated to making the World Cultural Tourism Conference a classic tourism conference brand.
The guest list is strong. The Ministry of Culture and Tourism and the leading speech of Xi’an City will be the leaders of Ctrip Group, China Tourism Association, Changlong Group, Deanjie Group, Israel Tourism Bureau, Finnair, China Ding Group, Tang Dynasty International Travel Service, and Zhonghui Information and other companies will take the stage successively, and the annual conference of the tourism circle is worthy of its name.
3. All kinds of eye-opening new technology on show for you
The speed of Internet update is amazing. How can you catch up with it and hold yourself in the trend to be a millennial? This summit focuses on all kinds of new things in the tourism industry, such as cultural tourism IP, tourism performance, destination flow, big data analysis, and various new technology applications that attracts the attention of eyes everywhere. We just can’t wait to show you everything.
In terms of brand promotion and marketing, the new social trends are also worth discussing. Social media such as Tiktok can drive the tourist destinations in a big way. In terms of entertainment marketing, the Changlong Scenic Spot will make the first answer on how to become an industry benchmark by virtue of sustainable entertainment marketing.
4. Both elephants and ants are welcome
As a hub of the silk road in history, Xi’An is now a popular tourist destination in China. Whether it comes to it being the bottleneck or potential of the development of the tourism industry, it has abundant topic and space for discussion.
The various voices gathered at the summit, Xi’An still has the spirit of the Tang Dynasty thousands of years ago to be inclusive and compatible. Whether you are an elephant or an ant, you will be able to match your needs at this summit and cultivate your own space.
How does the silk road recapture the splendor of yesterday? What new life and changes can this ancient capital get? Perhaps this construction process also requires your participation.
Media Contact
Company Name: Ctrip.com International Ltd
Contact Person: Bin Wang
Email: Send Email
Country: China
Website: www.ctrip.com
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