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The “Harmonious Taizhou” – Taizhou Tourism (Beijing) Promotion Conference was held in the No. 1 Broadcasting Hall of the People’s Daily Online on October 31st. The conference was hosted by the Taizhou Municipal People’s Government. More than 150 guests from the tourism industry and the press in Beijing were invited to participate in the conference. The unique charm of tourism in Taizhou was on display at the event.
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Taizhou is located at the southern edge of the central coastal region of Zhejiang and the Yangtze river delta city cluster, and boasts a wealth of mountain and ocean landscapes, a rich cultural heritage, a well-developed private economy, and beautiful urban and rural scenery, all within a flight time of only a little over two hours from Beijing. Over 1,200 years ago, the Tang Dynasty poet Hanshan lived in the seclusion of Mount Tiantai for more than 70 years. Hanshan became a close friend with Shide, an eminent monk of the Guoqing Temple. The two men stood aloof from worldly strife. Their words and deeds reflected a spirit of peace and harmony. They are recognized by the people as “Immortals of Harmony and Union.”
As the long-term residence of the “Immortals of Harmony and Union,” Taizhou is also known as the “Land of the Immortals of Harmony and Union.” The city currently has 2 National Level 5A Scenic Spots, 13 National Level 4A Tourist Areas, 3 National Key Scenic Areas, 1 Global Geopark, and 1 National Famous Historical and Cultural City. Taizhou is a destination along the Road of Tang Poetry in East Zhejiang, as well as one of its quintessential components. It is also the place where the new millennium first dawned in mainland China, the cradle of China’s modern private economy, and the ancestral home of the Buddhist Tiantai Sect and Southern Taoism.
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Speeches at the conference were delivered by Rui Hong, Standing Member of the CPC Taizhou Municipal Committee and Deputy Mayor of Taizhou, Tang Weihong, Vice President of People’s Daily Online, and Zou Weinan, Deputy Inspector of the Beijing Municipal Commission of Tourism Development. At the conference, Deputy Mayor Rui Hong said that although Beijing and Taizhou are far apart from each other, the tourism resources of the two places are highly complementary. There are frequent exchanges between the people of the two places, which are linked together with regular flights every day. There is great potential for tourism cooperation between the two places.
Rui Hong said that they were in Beijing to promote tourism, and hoped to take the opportunity to make new friends and achieve greater cooperation and development in tourism between the two places. Guan Bingyang, Director of the Taizhou Tourism Bureau, introduced the tourism resources of Taizhou to the guests, inviting tourists from Beijing to visit Harmonious Taizhou and appreciate Taizhou’s magnificent mountains, vast ocean views, and rich culture. Long Shao and Qi Jingyi, travel experts from Beijing, shared their stories and travel experiences from their trips to Taizhou. In addition, the conference showed the unique charm of Taizhou through a Taizhou promotional drama, Yi-Gin-Ching performance, Taizhou tour itinerary video, and original classical music from Taizhou, showcasing the unique charms of Harmonious Taizhou.
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Taizhou has rich tourism resources. In recent years, the local government has actively promoted the comprehensive development of tourism in Taizhou and developed new markets for visitors. The 2018 Taizhou Tourism Promotional Activities were held under the theme of Harmonious Taizhou, featuring Taizhou’s tourism resources with their unique local characteristics and distinct styles, fully integrating the needs of tourism development strategies in Taizhou. The activities lasted nearly one month and took place both online and offline, including the large-scale and precisely positioned Taizhou Tourism Industry Matchmaking Conference, as well as the four-day, five nights travel offline experience attended by a group of nearly 100 people including travel agents, travel experts, and online celebrities from all over China.
Online activities included WeChat emojis, creative posters, and ancient music based on Taizhou culture, as well as the development of Taizhou’s exclusive version of a flower identification app (“Shi Hua Jun”) in cooperation with the QQ Browser. At the same time as promoting exchanges between Taizhou and Beijing, the conference also marked the climax of the series of activities in 2018 to promote Harmonious Taizhou, pushing the comprehensive development of tourism in Taizhou to the next stage and providing an effective boost to the “Harmonious Taizhou” tourism brand.
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