On November 12, New York time, Enshi Prefecture brand new tourism propaganda film appeared on New York Times Square to show the world a new image of “China’s beautiful landscape-Enshi Prefecture”, the same time, Enshi Prefecture was giving invitation to tourists from all over the world.
The propaganda film, condensing the magical scenery and colorful minority culture of 8 counties and cities in Enshi Prefecture：EnShi、LiChuan、JianShi、BaDong、XuanEn、XianFeng、LaiFeng、HeFeng，and drawing a unique picture of “China’s beautiful landscape-Enshi Prefecture”. This appearance of Enshi on Times Square in New York, one of the best windows for “attracting global attention”, is an overseas promotion of Enshi cultural tourism jointly launched by Sina.com and Enshi Tourism Commission, to show the great beauty of Enshi Prefecture to the world and invite the tourists globally.
Enshi, named after the saying “emperor’s grace given to the prefecture” with full name of Enshi Tujia and Miao Autonomous Prefecture, is located at Hubei Province, among which is the only minority autonomous prefecture. Enshi Prefecture has become the real wonderland in the eyes of vast number of Chinese and foreign tourists with its spectacular scenery, profound history of folk customs, enthusiastic folk songs and dances, unique flavor of selenium-rich food as well as the healthy and pure ecological environment. It was voted as “the most beautiful fairyland in China” by CNN.
”This is a talk from Enshi tourism to the world,” said Hu, vice director of Enshi prefecture tourism commission. Chinese beautiful scenery and traditional culture have always been a hot topic for Chinese and foreign netizens on social platforms such as Weibo and facebook. As the most beautiful fairyland in China, Enshi Prefecture is attracting more and more cultural and tourist lovers from all over the world. In such background, Sina Hubei and Enshi Tourism Commission jointly launched the social media publicity of “Enshi Prefecture Transnational touring”, inviting Chinese and foreign tourists to visit Enshi Prefecture, appreciate the magical scenery, taste the local cuisine and watch the folk customs of Tujia.
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